This entry is part of a series, The 12 Obstacles To IM / MLM Success»

The first big obstacle for many to overcome is one of mindset – the need to treat your second income as a business instead of treating it as a hobby. That said, there are aspects of hobbies that make them attractive, and that can be carried forward in to making running a second income more attractive.

When you treat your second income as a hobby instead of a business it means you pick it up and drop it, just like a hobby. It is almost impossible to develop a big enough base of loyal customers on which to have any reasonable sustained income.

I did ‘this’ myself in the very beginning: I said to myself “Martin, this is a second income, you’re going to spend much less time on it than your main job, you’re doing it from home in your spare time. Enjoy it, and don’t think of it as work (that’s your day job!), but more like a hobby…” And I’ve seen stacks of others take the same view as well.

WRONG!! A hobby is a hobby. This means you can pick it up and drop it whenever you like, and the consequences are measured somewhere around the ‘zero’ mark.

You CAN NOT do this with a second income that has any meaning and significance for you. Successful businesses are run like business but this doesn’t mean there is no room for fun and enjoyment. Very successful owner-managed business are usually full of fun and enjoyment – the two seem to go together!

Cheers

Martin

I’ve been looking at what the gurus do, how they do it, and how many others try to copy them exactly.

And I’m always curious about the claimed 95-97% of people who start out in network marketing, multi level marketing and internet marketing and fail to achieve what they really want.

I’ve been thinking about why this might be – I’ve come up with a number of contributing factors.

Some you will know.

But I bet this is one you don’t – THEY TRY TO COPY THE GURUS TOO CLOSELY!!!

Read the full article here.

With best wishes,

Martin

OK. It’s here. At last.

Ever since I saw early signs for the impending economic storm, I’ve felt driven to create The Second Income Manifesto, also known as the MLM / Network Marketing Manifesto.

And now it’s here, available to all, for free download, from
http://www.thenetworkmarketingmanifesto.com/

After you’ve read and worked through this Manifesto, you will be in a fantastically better position to make an informed decision about your next steps towards starting, or significantly growing, a second income. This is as true of you are totally new to all of this, or an established mlm operator or MLMer.

Read more

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