Martin Schmalenbach » marketing http://www.martinschmalenbach.com/blog Helping Independent Business Owners Navigate Their Way To Success Fri, 28 May 2010 08:48:19 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Marketing Problem Or Idea Problem? http://www.martinschmalenbach.com/blog/2009/04/14/marketing-problem-or-idea-problem/ http://www.martinschmalenbach.com/blog/2009/04/14/marketing-problem-or-idea-problem/#comments Tue, 14 Apr 2009 21:40:06 +0000 Martin (Admin) http://www.martinschmalenbach.com/?p=164 Yet Another Related Posts Plugin.]]>

Ben Arment (see his blog here) poses an interesting perspective: you can’t take a mediocre idea and make it viral, no matter how much marketing ‘savvy’ you have. Ben suggests that instead of focusing on the mission and ideology of what you are offering, just for a moment focus on this: is the idea of your offering a good idea or a bad idea for the community that is your target market? Could it be that you are answering questions nobody is asking?

Now, I don’t know about you, but this strikes a real chord with me.

I’m not suggesting for one minute that at the first sign of things not happening (if that makes any sense!) you junk your ideas and decide you are anwering the wrong questions – but at least consider the possibility sooner than you might have in the past…

So my call to action is simple: get clear, if you aren’t already, about the questions your community or target market are asking. What could you do to answer these questions in a more useful and accessible way for your community?

And just as I sign off, this last question emerges from the fog: are you even clear enough about who your community or target market is? (I think my next blog will be about identifying your target market!)

To your success!

Cheers

Martin

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.martinschmalenbach.com/blog/2009/04/14/marketing-problem-or-idea-problem/feed/ 0 120 Self Promotion Ideas For Freelancers http://www.martinschmalenbach.com/blog/2009/02/24/120-self-promotion-ideas-for-freelancers/ http://www.martinschmalenbach.com/blog/2009/02/24/120-self-promotion-ideas-for-freelancers/#comments Tue, 24 Feb 2009 08:48:09 +0000 Martin (Admin) http://www.martinschmalenbach.com/?p=68 Yet Another Related Posts Plugin.]]> Via the same blogger as provided the 60+ unique ideas for marketing your offline business – 120 self promotion ideas for freelancers!

Go visit http://www.allgraphicdesign.com/graphicsblog/2007/11/28/120-self-promotion-ideas-for-graphic-designers-freelancers-free-or-almost-free/

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.martinschmalenbach.com/blog/2009/02/24/120-self-promotion-ideas-for-freelancers/feed/ 0 60+ Ideas/Suggestions For Offline Marketing http://www.martinschmalenbach.com/blog/2009/02/24/60-ideassuggestions-for-offline-marketing/ http://www.martinschmalenbach.com/blog/2009/02/24/60-ideassuggestions-for-offline-marketing/#comments Tue, 24 Feb 2009 08:38:29 +0000 Martin (Admin) http://www.martinschmalenbach.com/?p=15 Yet Another Related Posts Plugin.]]> I’ve been doing some research & reaching out to people to identify more strategies and tactics for marketing offline.

Why?

Well, at the end of every downline has to be a functioning and active retail seller, somebody selling to end users. For many MLM operations this translates to retail selling in the local region – selling away from the local region would be in my book at least, Internet Marketing…

This is necessary to generate the sales from which we get our commissions – that income we get whether we’re asleep or awake…

Anyways, there’s a great little posting here at http://www.allfreelance.com/freelancing_blog/2008/01/24/60-unique-ideas-for-marketing-your-business-offline-locally/ which you’ll find interesting & useful to get you pointed in the right direction.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.martinschmalenbach.com/blog/2009/02/24/60-ideassuggestions-for-offline-marketing/feed/ 0