Apr
14
Marketing Problem Or Idea Problem?
Filed Under Year Of Original Content, internet marketing, marketing, resources | Leave a Comment
Ben Arment (see his blog here) poses an interesting perspective: you can’t take a mediocre idea and make it viral, no matter how much marketing ‘savvy’ you have. Ben suggests that instead of focusing on the mission and ideology of what you are offering, just for a moment focus on this: is the idea of your offering a good idea or a bad idea for the community that is your target market? Could it be that you are answering questions nobody is asking?
Now, I don’t know about you, but this strikes a real chord with me.
I’m not suggesting for one minute that at the first sign of things not happening (if that makes any sense!) you junk your ideas and decide you are anwering the wrong questions – but at least consider the possibility sooner than you might have in the past…
So my call to action is simple: get clear, if you aren’t already, about the questions your community or target market are asking. What could you do to answer these questions in a more useful and accessible way for your community?
And just as I sign off, this last question emerges from the fog: are you even clear enough about who your community or target market is? (I think my next blog will be about identifying your target market!)
To your success!
Cheers
Martin