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Carrie Wilkerson is a prolific ‘Tweeter’ meaning she’s very active on Twitter. She’s made about 20,000 updates and has about 43,000 followers (follower her on Twitter @barefoot_exec). Her story is interesting and inspiring by itself. And why do I mention her here in a blog about motivation?

Well, she’s been having a conversation with other ‘tweeters’ about this very subject. @John_Di_Lemme suggests that “Motivation is the Internal Honorable Drive to Fulfill Your WHY”.

My ‘take’ on this is that motivation is the expression of our desire to fulfill our ‘why’ – at some level our reason for being and doing.

In my coaching work, be it with people from big corporates or independent business owners, I find that the biggest success comes when the coachee changes the way they see themselves – their perceptions change at the ‘Identity’ level, which I believe sits deeper than somebody’s ‘why’.

So, if you are an independent business owner for example, and like many you struggle from time to time to make headway, even though you really do know what you should be doing to achieve the success you want, there is something about the way you see yourself that is congruent with your current reality – not achieving the success you consciously want is feeding some aspect of your identity.

To put it crudely, at a deep level you don’t see yourself truly as that person who has the outcomes you say you want. For example, consider when I’m developing leadership capabilities in people such as in large corporates or people looking to lead a downline network in MLM. Until they truly see themselves as being a leader such that it is part of everything they think, feel and do, instead of just acting the part of a leader from time to time, the desired changes in behaviour will not emerge and stick with the coachee – there will be insufficient change in their behaviours.

Now let’s go back to being a successful independent business owner. Until you fully take on the identity of the successful person you say you want to be, you’ll not likely achieve the outcomes you want – no matter how many workshops, courses and gurus you buy in to. Could this be one big reason why 95% or more fail to success with an on-line business?

If you want to find out a little more about this concept, research Robert Dilts and the concept of Neurological Levels – there’s plenty available through Google.

I’d love to know what YOU think!

Cheers

Martin

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