Apr
14
Marketing Problem Or Idea Problem?
Filed Under Year Of Original Content, internet marketing, marketing, resources | Leave a Comment
Ben Arment (see his blog here) poses an interesting perspective: you can’t take a mediocre idea and make it viral, no matter how much marketing ‘savvy’ you have. Ben suggests that instead of focusing on the mission and ideology of what you are offering, just for a moment focus on this: is the idea of your offering a good idea or a bad idea for the community that is your target market? Could it be that you are answering questions nobody is asking?
Now, I don’t know about you, but this strikes a real chord with me.
I’m not suggesting for one minute that at the first sign of things not happening (if that makes any sense!) you junk your ideas and decide you are anwering the wrong questions – but at least consider the possibility sooner than you might have in the past…
So my call to action is simple: get clear, if you aren’t already, about the questions your community or target market are asking. What could you do to answer these questions in a more useful and accessible way for your community?
And just as I sign off, this last question emerges from the fog: are you even clear enough about who your community or target market is? (I think my next blog will be about identifying your target market!)
To your success!
Cheers
Martin
Apr
6
Just Where Does The Motivation Come From?
Filed Under Year Of Original Content, leadership, mlm, personal development | Leave a Comment
Carrie Wilkerson is a prolific ‘Tweeter’ meaning she’s very active on Twitter. She’s made about 20,000 updates and has about 43,000 followers (follower her on Twitter @barefoot_exec). Her story is interesting and inspiring by itself. And why do I mention her here in a blog about motivation?
Well, she’s been having a conversation with other ‘tweeters’ about this very subject. @John_Di_Lemme suggests that “Motivation is the Internal Honorable Drive to Fulfill Your WHY”.
My ‘take’ on this is that motivation is the expression of our desire to fulfill our ‘why’ – at some level our reason for being and doing.
In my coaching work, be it with people from big corporates or independent business owners, I find that the biggest success comes when the coachee changes the way they see themselves – their perceptions change at the ‘Identity’ level, which I believe sits deeper than somebody’s ‘why’.
So, if you are an independent business owner for example, and like many you struggle from time to time to make headway, even though you really do know what you should be doing to achieve the success you want, there is something about the way you see yourself that is congruent with your current reality – not achieving the success you consciously want is feeding some aspect of your identity.
To put it crudely, at a deep level you don’t see yourself truly as that person who has the outcomes you say you want. For example, consider when I’m developing leadership capabilities in people such as in large corporates or people looking to lead a downline network in MLM. Until they truly see themselves as being a leader such that it is part of everything they think, feel and do, instead of just acting the part of a leader from time to time, the desired changes in behaviour will not emerge and stick with the coachee – there will be insufficient change in their behaviours.
Now let’s go back to being a successful independent business owner. Until you fully take on the identity of the successful person you say you want to be, you’ll not likely achieve the outcomes you want – no matter how many workshops, courses and gurus you buy in to. Could this be one big reason why 95% or more fail to success with an on-line business?
If you want to find out a little more about this concept, research Robert Dilts and the concept of Neurological Levels – there’s plenty available through Google.
I’d love to know what YOU think!
Cheers
Martin
Apr
6
Do You Need A Simple Recipe For Getting Cash Easily, Cheaply & Quickly?
Filed Under Products, The Recipe, resources | Leave a Comment
So you need a simple recipe for getting cash easily, cheaply & quickly? Well, I guess that makes you a member of a pretty big club! The question now becomes “What is the best way for you to achieve this?” because what is right for one person may not be right for another.
OK, this simple recipe will be launching in just a few weeks time, and in the mean time you can start to think about how this simple recipe could be right for you.
I imagine you got here, to my blog, by way of some advert or recommendation or search related to online business or internet marketing or similar, right? If not, let me just tell you that this simple recipe is focused on getting cash easily, cheaply and quickly by using the Internet. You can use it off-line, and you probably won’t get the same kind of results as you could get on-line. So if you’re looking for an off-line approach you’re probably best off looking elsewhere – I’d hate for you to waste your valuable time.
If you’re still here then I’m guessing you’re OK with an on-line approach and still curious enough to find out more!
Well, in the time between now and when we launch you’ll be wanting answers to a bunch of questions, like:
- What is this simple recipe for generating money quickly, cheaply and easily?
- What is meant by ‘quickly, cheaply and easily’?
- I don’t have much (or any!) time available – how can this work for me?
- I don’t have much (or any!) cash to invest – how can this work for me?
- I didn’t have success with on-line businesses before – how is this one different?
- Can I apply this approach elsewhere, and if so, how?
- Can I be an affiliate, recommend it to others and get rewarded for this, and if so, how?
- I don’t have a list or any real presence on-line, so how can this possibly work for me?
- Is this just a rehash of pay-per-click or article marketing or promoting a list builder etc?
- Can others easily copy this approach, and if so, what does it mean for people who use this approach?
- If so many people start using this, won’t competition be an issue? If not, how and why not?
- I don’t have the means to accept credit card payments, can I still use this approach?
- What if I need extra support – can I get this easily, quickly and cheaply (ideally, for free!)?
And you’ll probably also have a bunch more that come to you over the coming days in the run up to launch.
Well, between now and launch date I will be answering these questions and more, so you can be in the best possible position to decide whether this approach is for you.
OK – I know – I haven’t said anything about what this will cost.
I haven’t made any mention yet of a special deal for early birds – people who sign up early, before the launch, to be able to use this simple recipe for generating cash.
The reason why I’ve not mentioned price so far is because I’m still in decision mode. I know this can make a reasonable amount of money, and a traditional business person would urge me to charge a similarly reasonable price. For example, if this recipe could typically make somebody say, $1000, then I should charge something over, say, $200. OK, but what about people who don’t have $200 to spare? What about people who have $200 to spare and are rightly being careful about where they invest it? So while I think this simple recipe is worth more than $200 a copy, given its potential, I have repeatedly referred to it as a “A Simple Recipe For Getting Cash Easily, Cheaply & Quickly” so I won’t be charging as much as $200. And I’m not even sure it’ll be anywhere near $100.
And you know what, as I sit here writing this blog entry, thinking about the many people like you who would love to generate some cash without having to put much time or money in to it, I’m wondering how I can make this simple recipe available for free!
So I think, as I finalise preparations for launch, that this will be my aim. To make this recipe available for free. And while I’m in this mood to challenge myself in crazy ways, let’s see if we can do this in a way that doesn’t require people to sign up.
Maybe you’ve some ideas or comments that might help? You can leave comments at the bottom of this blog, anonymously if you wish.
So, with that in mind I invite you to stop by regularly for updates on our preparations for launch, and to get the answers to those questions I posed earlier.
And, if you are anything like me (that is, a little forgetful and disorganised at times!) then I also invite you to leave your name and email address below or email me at martin[at]p-nrg.com, and I’ll drop you a line each time I post new information and answers on this blog.
Until then, have a great day, evening or night!
Cheers
Martin