Mar
4
Obstacle #1: Treating MLM More As A Hobby Than A Serious Business
Filed Under Year Of Original Content, manifesto, mlm, resources, strategy | Leave a Comment
The first big obstacle for many to overcome is one of mindset – the need to treat your second income as a business instead of treating it as a hobby. That said, there are aspects of hobbies that make them attractive, and that can be carried forward in to making running a second income more attractive.
When you treat your second income as a hobby instead of a business it means you pick it up and drop it, just like a hobby. It is almost impossible to develop a big enough base of loyal customers on which to have any reasonable sustained income.
I did ‘this’ myself in the very beginning: I said to myself “Martin, this is a second income, you’re going to spend much less time on it than your main job, you’re doing it from home in your spare time. Enjoy it, and don’t think of it as work (that’s your day job!), but more like a hobby…” And I’ve seen stacks of others take the same view as well.
WRONG!! A hobby is a hobby. This means you can pick it up and drop it whenever you like, and the consequences are measured somewhere around the ‘zero’ mark.
You CAN NOT do this with a second income that has any meaning and significance for you. Successful businesses are run like business but this doesn’t mean there is no room for fun and enjoyment. Very successful owner-managed business are usually full of fun and enjoyment – the two seem to go together!
Cheers
Martin
- The 12 Obstacles To MLM / Network Marketing Success
- Obstacle #1: Treating MLM More As A Hobby Than A Serious Business
- Obstacle #2:No ‘Outcome’ Thinking & Inappropriate Expectations